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Sustainable Shoes

Why Our Shoes Are Sustainable and How They’re Made – FAQ

The Sustainable Fashion Industry - Our Contribution​

What is sustainable fashion?

Sustainable fashion minimizes environmental impact by prioritizing eco-friendly, renewable materials and ethical production practices.​ At OUR CHOICE, we design and manufacture sustainable shoes and plastic-free leather sneakers that bring elegance and environmental responsibility together.​

Sustainable shoes - an important step for the sustainable fashion industry

Did you know that 25 billion sneakers are produced annually? Did you know that the average life time of a pair is 3-12 months?​ The fashion industry faces two significant problems: the widespread use of plastics and the issue of over-consumption. Plastic, while cheap, is hazardous and of poor quality. This makes plastic footwear an unsustainable choice for both people and the planet (and, ultimately, your wallet).​

Leather Sneakers With Rubber Soles

bespoke shoes being made from eco-friendly vegetable top grain leather  at our choice circular fashion factory in Portugal
vegetable tanned eco-friendly leather is circular fashion as it's a bi-product from the food industry and durable for sustainable sneakers, dress shoes

Why fast fashion is bad

Fast Fashion vs. Sustainable Fashion

Remember the 25 billion sneakers annually produced only lasting for 3-12 months? The fashion industry today generates an enormous amount of waste, often filling landfills with short-lived products. We believe in a circular fashion model that keeps products in circulation as long as possible. Our circular sneakers are crafted to be reused, repaired, and recycled, representing a sustainable approach that minimizes waste and supports a circular economy in fashion.

How Is OUR CHOICE Different from Fast Fashion?

Fast fashion emphasizes cheap, disposable clothing, often relying on synthetic materials that pollute the environment. We go against this by designing long-lasting, sustainable shoes crafted from renewable materials. Unlike fast fashion, where items are made to be replaced quickly, OUR CHOICE shoes are built for a lifetime of style and longevity.

Eco-Friendly shoes should be
Plastic-Free Shoes

Many “eco-friendly” brands still use recycled plastics, which can release microplastics into our ecosystems. At OUR CHOICE, we are committed to completely plastic-free shoes to prevent this harm. By using only natural and recyclable raw materials, our sustainable shoes offer an eco-friendly alternative that is long lasting and by far less resource intense compared to plastic-based footwear.

sustainable premium sneakers and dress shoes.jpg

Is Leather Sustainable? 

Why Choose Leather Over Plastic?

When responsibly sourced, leather is an incredibly durable material that aligns with our circular approach. OUR CHOICE leather shoes are ethically produced, crafted to last, and designed for repairability. By contrast, plastic footwear—even if recycled— will only last you a fraction of the time (we're talking 3-12 months), most likely end up in landfills and pollute the environment with microplastics. OUR CHOICE supports both style and sustainability by offering a premium, eco-friendly option that reduces waste over time.

What Are Circular Economy Shoes?

The certified leather we use to manufacture our leather shoes and leather sneakers is a by-product from the food industry. That way, leather is a natural part of a Circular Economy in which we utilize natural materials in the best possible way to decrease CO2 emissions. Circular economy shoes are designed to be reused, repaired, and eventually recycled. At OUR CHOICE, we prioritize repairable shoes that fit seamlessly into the circular economy, reducing waste and conserving resources. What does that look like? Check out our collection and shop quality white leather sneakers, black dress shoes, and fully circular sneakers - all crafted to be as elegant as they are eco-friendly. Got questions about our practices? Contact us!

Affordable Sustainable Clothing - How is it possible?

Yes. Sustainable fashion can be affordable, and accessible to all - just as it should. At OUR CHOICE, our affordable sustainable shoes combine premium materials with a design meant to last. How? Easy! We don't compromise but put all our efforts into investing in pure raw materials and designs that will last. We've been awarded for "Walking the Talk" and will keep on doing so - to achieve sustainable and affordable footwear finds for people and planet. 

Bespoke process cutting vegetable top grain leather to make circular fashion
sustainable premium sneakers and dress shoes.jpg
shoe care clean kit and care process for circular footwear

Sustainable Shoe Care for a Circular Economy

We care about Sustainable Shoes - Discover our Care and Repair-Service

We believe in supporting sustainable behaviors and giving you the tools to keep your shoes in top condition for as long as possible. Embracing the circular economy means creating sustainable shoes designed for durability and providing services that help reduce waste. Our re-soling service allows you to refresh your shoes with a new sole, fresh insoles, and waxed laces - giving them a renewed look and feel. 

Caring for Your Shoes -
Shoe Care Products With Love

We love shoes and never stop caring. A good pair of shoes require and deserve some love - which ultimately makes them last even longer. Simple practices, like using cedar shoe trees, help maintain shape, prevent creasing, and naturally deodorize. Our upcoming shoe clean & care line will offer shoe polish, suede protectors, and a specialized shoe cleaning kit to keep your sneakers and leather shoes in great condition. Whether you’re looking after white leather sneakers or classic black dress shoes, you’ll have all the tools to look after them properly.

Shoe Cleaning Kit, Shoe Polish and Cedar Shoe Trees - All Coming Up!

In summary - we’re beyond committed to providing repairable shoes and easy-to-use care solutions that support not just you and your beloved products - but the circular economy we're headed for together. Click the button below to get notified when we launch our shoe care line!

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Banner with the text 'Sustainable Shoes? Explore our FAQ!' and 'Learn how eco-friendly footwear makes a difference,' featuring green sneakers being put in a box by a cobbler
  • Are OUR CHOICE leather shoes vegan?
    Our shoes are not vegan. We use vegetable-tanned leather sourced as a byproduct of the farming industry, allowing us to produce high-quality, plastic-free leather shoes. We are continually researching sustainable alternatives to further minimize our impact.
  • Does OUR CHOICE contribute to ocean cleanups?
    Yes, OUR CHOICE partners with Empower for ocean cleanup efforts. Learn more about their work at empower.eco.
  • How is OUR CHOICE and your sustainable shoes part of the circular economy?
    Our products are designed for circularity, meaning that they are made to last, be repaired, and eventually recycled, reducing landfill waste. We use on-demand production with natural, recyclable materials to further reduce emissions.
  • What happens to leftover materials from the production of my sustainable shoes?
    All leftover materials are recycled or reused, supporting our zero-waste commitment.
  • How is the OUR CHOICE production process sustainable and ethical?
    Our sustainable shoes are handmade in Portugal in ethical factories that comply with EU labor laws. We use a zero-waste approach with natural materials, focusing on low emissions and fair working conditions.
  • Why doesn’t OUR CHOICE use recycled plastic in sustainable shoes?
    We believe that sustainability means avoiding all plastics, even recycled. Using 100% plastic-free materials in our sustainable shoes reduces CO2 emissions, prevents microplastics, and aligns with our mission to protect the planet.
  • How long can I expect my sustainable shoes to last?
    Our sustainable sneakers and leather shoes are designed to last a decade or more with proper care, aligning with our commitment to sustainability and circular fashion. The estimated life requires re-soling over the years as well as sufficient use of shoe care products.
  • Is the OUR CHOICE packaging also sustainable?
    Yes, we ship our leather shoes in reusable eco-bags. The bags can be repurposed or used when returning shoes for upgrades, helping reduce waste.
  • Where are the OUR CHOICE sustainable shoes produced?
    Our leather shoes are designed in Europe and made in Portugal in ethical factories with fair labor practices.
  • Why doesn’t OUR CHOICE use recycled leather for sustainable shoes?
    To ensure high quality, we avoid recycled leather due to challenges in controlling material sourcing and tanning processes. OUR CHOICE uses only certified materials for our sustainable shoes, ensuring quality and transparency.
  • How does the OUR CHOICE repair service work?
    Our upgrading service includes re-soling, fresh insoles, waxed laces, and a polish to refresh your leather shoes. E-mail us directly to find out more: support@ourchoice.eco.
  • Is the shipping for of my OUR CHOICE leather shoes CO2-neutral?
    Yes, our logistics partners offset all CO2 emissions related to shipping.
  • 3. How do circular sneakers reduce waste?
    By designing for longevity - for example, using leather that would otherwise be discarded as a by-product of the meat industry and by offering repair services to extend the life of each pair.
  • Why does OUR CHOICE use leather for sustainable shoes?
    Leather allows us to create durable, repairable shoes that last. Unlike some vegan leathers coated with plastic, our Italian leather is 100% recyclable and enables us to design sustainable shoes that support the circular economy by reducing waste.
  • What materials are used in OUR CHOICE sustainable shoes?
    Our sustainable shoes are made from plastic-free, top-grain Italian vegetable-tanned leather. The leather is ISO 14001 certified, our insoles are crafted from natural fibers and latex, outsoles from 100% natural rubber, and laces from eco-cotton. Every part of our leather shoes is designed with sustainability in mind.
  • How does OUR CHOICE make sustainable shoes affordable?
    By overseeing every stage of production, OUR CHOICE eliminates unnecessary middlemen costs. This lets us invest in high-quality, sustainable materials for our leather shoes while keeping prices accessible.
  • How do OUR CHOICE sustainable shoes save over 70kg of CO2 emissions?
    By wearing a single pair of OUR CHOICE leather shoes for five years, you reduce the need to buy a new pair of fast-fashion shoes annually, saving over 70kg of CO2 emissions. This long-term approach supports sustainability.
  • How does a circular business model benefit the environment?
    Circular fashion reduces overconsumption by encouraging quality over quantity. Our sustainable shoes are designed to last five years or more, which can save 70kg of CO2 per person per year, reducing the impact of disposable fashion.
  • 7. How can Circular Living influence emotional well-being?
    Circular Living integrates psychological flexibility, mindfulness, and acceptance, helping individuals feel aligned with their values. Instead of shopping as an escape or stress-relief activity, Circular Living encourages intentional decisions, reducing feelings of guilt, waste, and regret. The holistic approach strengthens emotional regulation by fostering purpose, community connection, and gratitude.
  • 2. How is Circular Living different from Sustainable Living?
    Sustainable living focuses on the what—buying products marketed as sustainable or reducing consumption. Circular Living, on the other hand, focuses on the how. It dives deeper, encouraging behavioral change, building habits that prioritize repair, reuse, and regeneration, and fostering a community-oriented approach. Circular Living goes beyond green marketing (which often involves greenwashing) to address our personal needs and values.
  • 9. How can communities support Circular Living?
    Communities play a vital role in reinforcing circular habits. Whether through repair workshops, sharing resources, or simply normalizing sustainable behaviors, communities amplify individual efforts. They provide encouragement, inspiration, and collective accountability, making Circular Living not just a personal practice but a cultural movement.
  • 3. Why is Circular Living important for individuals and communities?
    As individuals, adopting Circular Living means aligning our actions with our values, creating habits that reflect mindfulness, and building a deeper connection to the things we own and use. For communities, Circular Living amplifies impact through shared values, mutual reinforcement, and collective change. Together, these individual and community actions create a ripple effect, strengthening the cultural shift toward sustainability and regeneration. Relevant research: Study: "Raising Alarm Bells for a Struggling Sector: Taking a New Approach to Improve the Wellbeing of Climate Change Professionals"
  • 10. How can someone start living circularly?
    Start small: Reflect on your consumption habits and identify one area to improve (e.g., buying second-hand, repairing items, reducing food waste). Get curious: Research how the products you use are made and disposed of, and look for alternatives. Build community: Share your journey, join groups or workshops, and learn from others practicing Circular Living. Stay flexible: Accept that it’s a journey, not a destination. Mistakes will happen, and that’s okay—progress, not perfection, is the goal.
  • 5. What are some examples of Circular Living habits?
    Circular Living habits involve rethinking how we consume, use, and dispose of products. Examples include: Repairing: Fixing broken items, like shoes or electronics, instead of replacing them. Reusing: Finding new purposes for old items, such as upcycling furniture or clothing. Sharing: Participating in community initiatives, like tool libraries or clothing swaps. Mindful consumption: Choosing durable, repairable products designed for longevity, like OUR CHOICE’s circular sneakers. Sustainable shopping: Buying second-hand, preloved items, or products certified as circular. Composting and recycling: Ensuring organic waste and recyclables are correctly processed. These habits align with the principles of the Circular Economy, as outlined by the Ellen MacArthur Foundation, and help reduce waste and extend the lifecycle of materials. By embedding these habits into daily life, we can contribute to a more sustainable future.
  • 4. What role does behavior play in Circular Living?
    Behavior is at the heart of Circular Living. Our shopping, consuming, and disposal habits are often driven by stress, emotions, or societal pressures. Circular Living encourages mindfulness—pausing to reflect on what we truly need, understanding how systems influence our behavior (like retail music or marketing), and choosing to create intentional, circular habits that align with our values. Relevant research: Study: "A Behavioral Perspective on Circular Economy Awareness: The Moderating Role of Social Influence and Psychological Barriers"
  • 8. What is the relationship between Circular Living and the Circular Economy?
    The Circular Economy provides the structural framework—designing systems for reuse, regeneration, and zero waste. Circular Living complements this by addressing the behavioral and emotional elements. It’s about how individuals adopt these principles in their daily lives and communities, bridging the gap between theory and practice through lived experiences and mindful choices. If you have any questions or want to learn more about how you can integrate Circular Living into your life, feel free to reach out to us here.
  • 1. What is Circular Living?
    Circular Living is a holistic approach to life that prioritizes continuous cycles of use and reuse—whether with products, materials, or habits—eliminating waste and embracing sustainability. It celebrates individual differences while fostering a sense of community, where everyone contributes uniquely but collectively amplifies the impact. This mindset goes beyond what we consume, focusing on how we live, connect, and align our actions with deeper values. Circular Living challenges the consumerist "take-make-waste" model of the Linear Economy by integrating the behavioral and psychological elements essential for adopting Circular Economy principles. It’s about not just redesigning products and systems but also reshaping how we think, act, and relate to the world around us. Learn more: https://ellenmacarthurfoundation.org/topics/circular-economy-introduction/overview
  • 6. How does Circular Living address greenwashing?
    Circular Living cuts through the noise of greenwashing by focusing on transparency, accountability, and meaningful action. While greenwashing often involves misleading claims about sustainability, Circular Living emphasizes real, measurable impact through: Durability and Longevity: Prioritizing products that are built to last, like OUR CHOICE’s products, which are designed for repair and long-term use rather than disposal. Behavioral Change: Encouraging mindful consumption and questioning marketing claims to ensure purchases align with Circular Economy principles. Transparency: Supporting businesses that openly share information about their supply chains, materials, and practices. Initiatives like certifications from the Ellen MacArthur Foundation help validate genuine circular products. Community Efforts: Amplifying collective impact by creating cultural shifts that prioritize quality, reuse, and repair over disposable consumerism. By actively engaging in Circular Living, individuals and communities can sidestep misleading claims and contribute to systemic change that reduces waste, promotes accountability, and fosters trust in truly sustainable practices
  • 4. Are circular sneakers as comfortable as regular sneakers?
    Even better! Circular sneakers mold to your feet, providing a glove-like fit. Plus, leather breathes, unlike plastic, keeping your feet cool and dry.
  • 5. How do I book a repair for my Circular Sneakers?
    Visit our repair page to see what's included and follow the outlined steps to send your sneakers to us.
  • 1. What are Circular Sneakers?
    Circular sneakers are durable, repairable footwear designed to reduce waste and emissions. Unlike traditional sneakers, they are part of the circular economy, emphasizing reuse, repair, and recycling.
  • 2. What makes circular sneakers better than regular sneakers?
    Circular sneakers last 7–10 years if you take care of them. They are repairable, and produce significantly less waste. Traditional sneakers, especially plastic ones, last only 3–12 months and typically end up in landfills. Read our blog on Leather vs. Plastic sneakers for a deeper dive on the topic.
  • 3. How do circular sneakers reduce waste?
    By designing them for long use - longevity and according to Circular Economy principles. We use leather that would otherwise be discarded as a by-product of the meat industry and by offering repair services to extend the life of each pair.
  • 7. How can I care for sustainable footwear to make it last longer?
    Use cedar shoe trees to maintain the shape and prevent odor. Polish leather with eco-friendly products to preserve its quality. Clean soles and uppers with gentle, non-toxic cleaners. Take advantage of OUR CHOICE repair services for replacements like soles and insoles.
  • 9. Is sustainable footwear as comfortable as conventional options?
    Absolutely! Sustainable footwear uses breathable, high-quality materials like vegetable-tanned leather and natural rubber. These materials mold to your feet over time, offering superior comfort while being eco-friendly.
  • 8. What are the benefits of repairable footwear?
    Repairable footwear saves money over time, reduces waste, and supports sustainability. With OUR CHOICE’s repair services, you can refresh worn parts, extending the life of your favorite pair.
  • 4. Can leather be part of sustainable footwear?
    Yes! When responsibly sourced, leather is a sustainable material. OUR CHOICE uses vegetable-tanned leather, a by-product of the food industry, to create long-lasting, repairable footwear that reduces waste and supports a circular economy.
  • 5. How long can sustainable footwear last?
    Sustainable footwear is designed to last for years, unlike fast-fashion alternatives that often wear out within months. With proper care and repair services, like those offered by OUR CHOICE, sustainable footwear can provide comfort and durability over a long lifetime. We estimate our sneakers to last for about 7 years.
  • 6. Why is fast fashion harmful for the footwear industry?
    Fast fashion promotes cheap, disposable footwear made from synthetic materials like plastics, which contribute to landfill waste and pollution. 25 billion shoes are produced annually, and 87% of "eco-sneakers" end up in landfills. Read more about the harm of plastic footwear in our blog post. Sustainable options, like OUR CHOICE footwear, focus on durability and repairability, reducing waste and supporting a more ethical approach.
  • 1. What defines sustainable footwear?
    Sustainable footwear is made from eco-friendly materials like vegetable-tanned leather, natural rubber, and recycled components. It focuses on reducing waste, avoiding plastics, and ensuring products are repairable and recyclable to support long-term use.
  • 10. How does sustainable footwear reduce carbon emissions?
    Sustainable footwear lowers carbon emissions by using natural materials, eliminating plastics, and focusing on energy-efficient production methods. Brands like OUR CHOICE further reduce environmental impact by creating durable, repairable products that can be recycled into new ones.
  • 2. How does sustainable footwear contribute to the circular economy?
    Sustainable footwear fits into the circular economy by being designed for repair, reuse, and recycling. This approach minimizes waste, conserves resources, and helps create a more sustainable future. Additionally, sustainable footwear will last you longer and save you money as you won't have to buy shoes frequently.
  • 3. Why is plastic-free footwear better for the environment?
    Plastic-free footwear is more durable which puts less pressure on our planetary resources. Plastic as a material has a shorter life time which makes us consume more than what's good for the environment (and our wallets). Plastic free footwear also avoids releasing harmful microplastics into ecosystems and requires fewer resources during production. Many brands use recycled plastics, which unfortunately still pollute.
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